AMC Global promotes four as it expands research and technical teams

By AI, Created 6:15 PM UTC, May 20, 2026, /AGP/ – AMC Global is promoting four employees and adding a new qualitative research director as the market research firm scales its launch and brand-tracking work. The changes are designed to strengthen client service, research innovation and internal operations as the Blue Bell, Pa.-based company grows.

Why it matters: - AMC Global is deepening bench strength in research, analytics and technical operations as client demand grows. - The promotions signal continued investment in launch research expertise and day-to-day client support. - The company also added Abby Miller as Director of Qualitative Research, expanding qualitative and innovation capabilities.

What happened: - AMC Global promoted Amelia Gulding to Senior Project Director, Emily Izbicki to Senior Research Director, Alison Hansberry to Senior Research Director and Tim Shaw to Senior Research Engineer. - The promotions were announced May 21, 2026. - AMC Global is an international custom market research firm focused on launch strategies and brand tracking. - Ken Roshkoff, president and CEO of AMC Global, said the promotions reflect the depth of talent across the organization and the contributions of the four employees.

The details: - Gulding expanded from project support into leading complex client engagements, advanced questionnaire design, data analysis and insight development. - Gulding also took on more client-facing responsibilities over the past year. - Izbicki became a strategic partner on major client accounts. - Izbicki has led quantitative and qualitative work on global studies, including advanced central location tests and home-use tests. - Izbicki also supported AMC Global’s MaxDiff studies through ongoing Sawtooth training. - Hansberry helped grow AMC Global’s beverage research. - Hansberry developed a qualitative positioning approach that combines liquid evaluations, product positioning and messaging assessment into one integrated study design. - Shaw became a technical leader at AMC Global. - Shaw has helped modernize operations and support new research and data initiatives. - Shaw’s work has included normative database architecture, AI-focused innovation efforts and new programs such as VerifiedViews™. - AMC Global is headquartered in Blue Bell, Pa.

Between the lines: - The promotion slate points to a company trying to scale without diluting specialty expertise. - AMC Global is elevating people who sit close to clients, suggesting service quality remains a core growth lever. - The addition of a qualitative research director suggests AMC Global sees more room to grow in innovation-focused research work.

What’s next: - AMC Global is likely to keep building capabilities in launch research, qualitative work and technical infrastructure as its client base expands. - The company’s new leadership structure should help support broader study complexity and faster execution across teams. - AMC Global says clients view the team as strategic partners, indicating the firm will keep emphasizing consultative work alongside analytics.

The bottom line: - AMC Global is using promotions and a new hire to reinforce the teams that support its launch-focused research business.