Lost Borough Ice Cream and Ten To One Rum launch Black Business Month flavor

Lost Borough Ice Cream and Ten To One Rum are teaming up on Hudson Old Fashioned, a limited-edition ice cream inspired by the rum brand’s cocktail recipe and sold only to customers 21 and older from Aug. 1 to Sept. 30. The collaboration puts two Black-owned businesses in the spotlight during National Black Business Month.

Why it matters: - The collaboration ties National Black Business Month to a consumer product that spotlights two Black-owned businesses. - The limited-time release gives Lost Borough Ice Cream and Ten To One Rum a shared marketing moment and a way to reach new customers. - The launch also connects a local New York dessert brand with a rum maker that has grown beyond the Caribbean and U.S. market.

What happened: - Lost Borough Ice Cream and Ten To One Rum are releasing Hudson Old Fashioned, a limited-edition infused ice cream flavor. - The flavor is inspired by Ten To One’s Old Fashioned cocktail recipe. - The product will be sold from Aug. 1 through Sept. 30. - Sales are limited to customers 21 and older with ID. - Lost Borough Ice Cream is co-owned by Patrick Cruz and Ka-wana Jefferson.

The details: - Hudson Old Fashioned is made with Ten To One Dark Rum flavoring in the ice cream base. - The recipe includes fresh orange zest and Angostura bitters. - Each pint is finished with a maraschino cherry and a candied orange twist. - Patrick Cruz said the Hudson Old Fashioned name is a tribute to New York, where the Old Fashioned cocktail is widely believed to have originated. - The flavor will be available only at Lost Borough Ice Cream in Inwood, at 4791 Broadway in New York City. - The flavor will also be sold at Sweet Catch BK in Brooklyn, owned by Ka-wana Jefferson. - At Sweet Catch BK, the ice cream will be served only with the purchase of an entree. - Lost Borough Ice Cream lists its website as More information. - Sweet Catch BK lists its website as More information.

Between the lines: - The release uses a dessert collaboration to build cultural association around National Black Business Month, which is observed every August. - National Black Business Month was established in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr. - The observance is meant to highlight the achievements, economic impact and resilience of Black-owned enterprises. - The campaign also leans on local identity, with a New York-themed name and neighborhood-specific retail locations.

What's next: - Customers can buy the flavor during the two-month run, but only while supplies last. - The collaboration may help drive traffic to Lost Borough Ice Cream’s Inwood shop and Sweet Catch BK in Brooklyn. - Ten To One Rum is likely to use the partnership to extend its visibility through a food-and-beverage tie-in.

The bottom line: - Hudson Old Fashioned is a short-run promotional launch designed to celebrate Black-owned businesses while pairing a dessert brand with a premium rum label.